Innovation is often seen as a final product — a new technology, a business model, a service. At forum novum, we approach innovation differently: shaped by its conditions, carried out through individual and collective action, and evaluated by the change it enables. We use the term “entrepreneurial innovation” to explore this perspective.
entrepreneurial innovation as a context
Entrepreneurial innovation takes root in contexts marked by high uncertainty — where both markets and technologies are evolving, or entirely unclear. These are not merely situations of change, but of ambiguity: when established paths no longer suffice, and no clear alternatives exist. Whether due to organizational inertia, technological discontinuities, or shifting customer logics, the context demands more than reaction. It calls for redefinition.
entrepreneurial innovation as a process
It is not a matter of applying a fixed method. Entrepreneurial innovation, in this sense, is a process of shaping the unknown — by exploring possibilities, testing assumptions, and making judgements and decisions under uncertainty. This requires initiative, judgment, and the willingness to engage without guaranteed results.
entrepreneurial innovation as an outcome
What emerges may be a product, but it may also be a capability, a cultural shift, or a new direction for an organization. The outcome matters not only in what it delivers, but in how it reshapes what is considered possible or valuable.
Let’s discuss entrepreneurial innovation
Whether you’re exploring innovation in your organization, researching new models of entrepreneurship, or designing interventions for change — we’d be glad to hear from you.
Reach out for conversations, collaborations, or insights.
Contact:
contact@forumnovum.org
forum novum | for entrepreneurial innovation 